The Flavor Hows
Understanding how flavor works — so food and drink decisions feel simpler
Start Exploring Flavor
Great food doesn’t come from better ingredients or perfect recipes.
It comes from understanding how flavor actually works.
The Flavor Hows is your food and flavor guide — a place to explore why things work, what’s worth trying and how to approach food with confidence.
From meals and drinks to tools, restaurants and everyday decisions, this is where the hows of flavor live.
What You’ll Learn Here
- Why recipes fail — and how to fix them
- How flavor is built, layer by layer
- When technique matters more than ingredients
- How to cook with confidence instead of rules
- How flavor shows up beyond recipes
- Why certain foods, drinks and pairings just work
Featured Food and Flavor Guides
If you want to understand why food tastes good — and how to make it happen on purpose — these guides are the best place to start.
How Flavor Actually Happens
A practical explanation of where flavor comes from — and why most recipes miss it.
→ Start with how flavor works
The 5 Pillars of Flavor
A simple framework for fixing food, building balance, and making confident adjustments.
→ Build flavor with the five pillars
From Recipes to Understanding
Why better cooking comes from thinking differently — not following more steps.
→ Think beyond recipes
About the Food & Flavor Guides
Food tastes good for reasons — but those reasons aren’t always obvious or explained.
The Flavor Hows explores how flavor actually works and how that understanding applies across cooking, drinks and everyday food experiences.
Each guide approaches the same ideas from a different angle — so you can build intuition, not rules.